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  5. ›RFP Levin Center PR Firm - 2024 Re-Bid

Awarded contract·Wayne State University·Michigan

RFP Levin Center PR Firm - 2024 Re-Bid

Won by Group Gordon$300kSingle Award
Contract source

Awarded vendors

  • Group Gordon

Description

This contract awards a one‑year public‑relations services agreement to Group Gordon for the Carl Levin Center for Oversight and Democracy at Wayne State University. The firm will develop a comprehensive communications strategy, provide bipartisan messaging counsel, advise on media relations, create op‑eds and other content, and design two specific campaigns: a fundraising drive for the Center’s 10‑year anniversary in 2025 and an outreach effort to get Michigan high‑school teachers to adopt the Center’s “Learning by Hearings” civic‑education lessons. The base period runs from March 15 2024 to March 14 2025, with an optional six‑month extension to August 30 2025. Submission of proposals closed on February 12 2024, and the award was announced in late February/early March 2024. The university requires standard insurance certificates, compliance with smoke‑free policies, and FOIA disclosure of all proposal materials. • Scope : Full‑service PR – strategy, messaging, media counsel, op‑ed creation, fundraising and educational‑outreach campaigns. • Duration : 12‑month base term, optional 6‑month extension. • Vendor : Group Gordon (no contact details provided). • Agency : Wayne State University (Michigan).

Attached files

Key dates

Bids closed
2/12/2024
Starts
3/15/2024
Ends
3/14/2025Renews
Duration
12 months

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Public Relations
NAICS
541820
Solicitation №
RFP Levin Center PR Firm - 2024 Re‑Bid

Contract value

$300,000

No explicit contract value is disclosed. University‑wide PR contracts of this scope (strategy, media relations, two major campaigns, and a full‑year service period) at comparable public‑university institutions typically range between $200,000 and $500,000, depending on staffing levels, hourly rates, and the extent of paid‑media support. Considering the inclusion of a fundraising campaign and educational‑outreach components, a mid‑range estimate of roughly $300,000 is reasonable.

AI estimate from the award documents

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