Public Outreach, Marketing, Media, and Communications

The Multnomah County Department of Community Services is seeking qualified vendors to provide public outreach, marketing, media, and communications services. The contract includes four categories: social media content, digital media advertising, and analytics; print and other traditional media advertising; video/film content creation; and research, marketing, and communications. The contract term is five years, and the county reserves the right to terminate the contract at any time. The contract also includes requirements for insurance, minimum requirements for proposers, and a description of the allocation process. Some key points about the job's work and scope-of-work include: • The contract will involve creating and delivering social media content, digital media advertising, and analytics to promote the protection of water and reduce pollution. • The contract will also involve purchasing traditional media to obtain placement in desired media markets and achieve campaign goals. • The contract will require the creation of educational/instructional, inspirational/storytelling videos, short films, and other video content to promote the protection of water and reduce pollution. • The contract will involve conducting market research for diverse audiences and developing new brand concepts, graphic design, and marketing or communications strategies to increase community understanding of the public outreach campaign messages. • The contract will require the provision of regular comprehensive reports of digital analytics for social media and digital advertisements. Some key points about the contract's requirements and constraints include: • The contract has a five-year term, with the option for the county to terminate the contract at any time. • The contract requires vendors to have a minimum of 70% of the total points possible for each category to qualify. • The contract includes requirements for insurance, including liability insurance and workers' compensation insurance. • The contract requires vendors to comply with all applicable laws and regulations, including those related to employment, labor, and environmental protection. Some key points about the contract's evaluation criteria and selection process include: • The contract will be evaluated based on the vendor's experience, qualifications, and price. • The contract will be awarded to the vendor that best meets the county's needs and requirements. • The contract may be awarded to multiple vendors, and the county reserves the right to negotiate the contract terms and conditions with one or more vendors.