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Florida Department of Transportation (FDOT)·Florida

Target Zero Outreach and Public Awareness for District Seven

Closes 11/2/2026$500k – $1.5MRequest for Proposal
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Description

The Florida Department of Transportation (FDOT) seeks a qualified vendor to design, implement, and manage a two‑year “Target Zero” outreach and public‑awareness campaign for District Seven, aimed at improving roadway safety and reducing traffic‑related injuries and fatalities. The contract runs from Feb 1 2027 through Jan 31 2029 and requires a blend of strategic communications, community engagement, digital advertising, data‑driven performance measurement, and optional subcontracting for services not offered in‑house. Proposers must be registered in MyFloridaMarketplace, authorized to do business in Florida, and meet insurance and E‑Verify requirements. Key dates include a technical‑questions deadline (Oct 26 2026), proposal submission deadline (Nov 2 2026, 9 AM), technical proposal opening (Nov 2 2026, 10:30 AM), and price‑proposal opening/intended award (Nov 30 2026). • Scope: develop outreach strategy, create educational materials, run digital ad campaigns, conduct community events, collect and report performance metrics. • Mandatory registrations: MyFloridaMarketplace, Florida Department of State, Florida DBPR (if applicable). • Evaluation: technical score ≥ 80 points plus price evaluation; highest total score receives award. • Required deliverables: technical proposal, price proposal, insurance certificates, vendor certifications, and compliance forms. • No pre‑proposal conference; all questions must be submitted in writing by the technical‑questions deadline.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Lori Vicari(Purchasing Agent)

[email protected]

(813) 975-6199

Key dates

Opened
10/12/2026
Questions due
10/26/2026
Closes
11/2/2026
Projected award
11/30/2026
Duration
2 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
DOT-RFP-27-7005-LV

Budget estimate

$500,000 – $1,500,000

The solicitation does not disclose a contract value. Based on typical statewide safety‑awareness campaigns of comparable scope (two‑year duration, multiple media channels, community events, data analytics, and required insurance), a reasonable estimate ranges from $500,000 for a lean execution to $1,500,000 for a comprehensive, multi‑channel effort. Factors influencing the final amount include the breadth of media buys, number of events, subcontracting needs, and the level of performance‑based reporting required.

AI estimate from the solicitation

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