This contract calls for a university‑wide public‑relations campaign to promote the “SOS Maternity 2024” health program across Michigan. A qualified PR firm will design, produce, and manage a multimedia outreach effort—including flyers, billboards, social‑media, news‑media outreach, and a large community event—targeting pregnant individuals, their families, and healthcare providers. The vendor must submit a detailed service plan, adhere to a fixed‑price budget (≈ $150‑$200 K), maintain required insurance, and comply with FOIA and smoke‑free policies. The contract runs from October 1 2024 to October 1 2025 with the possibility of two additional one‑year renewals.
• Scope: strategic communications, advertising, event planning, media production, and optional market research.
• Budget: roughly $150‑$200 K, firm‑fixed‑price with detailed cost schedule (Schedule C).
• Requirements: insurance certificates, non‑collusion affidavit, minority‑business reporting (if applicable), and adherence to university policies.