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  5. ›RFP Public Relations for the SOS Maternity - 2024

Awarded contract·Wayne State University·Michigan

RFP Public Relations for the SOS Maternity - 2024

Won by Lambert$200kSingle Award
Contract source

Awarded vendors

  • Lambert

Description

This contract calls for a university‑wide public‑relations campaign to promote the “SOS Maternity 2024” health program across Michigan. A qualified PR firm will design, produce, and manage a multimedia outreach effort—including flyers, billboards, social‑media, news‑media outreach, and a large community event—targeting pregnant individuals, their families, and healthcare providers. The vendor must submit a detailed service plan, adhere to a fixed‑price budget (≈ $150‑$200 K), maintain required insurance, and comply with FOIA and smoke‑free policies. The contract runs from October 1 2024 to October 1 2025 with the possibility of two additional one‑year renewals. • Scope: strategic communications, advertising, event planning, media production, and optional market research. • Budget: roughly $150‑$200 K, firm‑fixed‑price with detailed cost schedule (Schedule C). • Requirements: insurance certificates, non‑collusion affidavit, minority‑business reporting (if applicable), and adherence to university policies.

Attached files

Key dates

Bids closed
9/11/2024
Starts
10/1/2024
Ends
10/1/2025Renews
Duration
1 years

Last updated

Details

Award type
Single Award
Procurement
Full and Open Competition
Industry
Public Relations
NAICS
541820

Contract value

$200,000

The RFP documents estimate the total project budget between $150,000 and $200,000. Considering the scope (multimedia campaign, event planning, media buying, and required insurance), a realistic ballpark is near the upper bound of that range. Thus, the contract’s likely value is approximately $200 K, accounting for contingency, taxes, and potential optional services.

AI estimate from the award documents

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