Traditional Undergraduate Enrollment Growth Optimization Services

Salem State University is seeking a single vendor to design and execute a comprehensive enrollment‑growth program for its traditional undergraduate population, targeting increased fall‑2019 enrollment. The scope covers strategic planning, creative development, data‑driven audience targeting, multi‑channel campaign execution (direct mail, email, digital ads, geo‑fencing, mobile‑optimized web), predictive/behavioral modeling, real‑time response management, detailed analytics reporting, and integration with the university’s CRM/SIS (Salesforce/TargetX). The contractor must also ensure data security (PCI‑DSS, PA‑DSS, Red Flag Rules), maintain cyber‑insurance with the university as an additional insured, and transfer all intellectual property to the university. • Develop and implement a turn‑key, multi‑platform recruitment campaign aimed at Gen Z prospects. • Provide predictive modeling and ROI dashboards, delivering real‑time performance metrics and post‑campaign analysis. • Manage list acquisition (10‑120 k names), direct‑mail and digital media placement, and integrate responses into the university’s CRM. • Supply a professional analyst/team to monitor results, recommend optimizations, and train campus stakeholders. • Comply with all data‑security, insurance, and equal‑employment‑opportunity requirements, delivering all final creative assets to the university.