Description
The University of Arizona is seeking one or more agencies to develop a comprehensive online brand strategy and produce creative advertising assets for its new online‑education sub‑brand. Phase 1 focuses on research, competitive analysis, naming, and migration planning; Phase 2 covers creative concepting, video production, and digital‑ad asset creation. The contract is limited‑budget ($500‑$750 k) and runs for one year with possible extensions.
• Required experience: at least two higher‑education brand projects (last 3 years) and two purely‑online brand projects (last 5 years).
• Core deliverables: brand positioning, naming, migration roadmap, 30‑second video spot, digital display/social ads, and related production assets.
• Optional add‑ons (pricing‑strategy analysis, UX/UI design, landing‑page design) may be submitted separately.
• Submission: single PDF (plus optional redacted version) uploaded to Box by 2:00 PM MST on 22 May 2026; pre‑proposal conference on 12 May 2026 is optional.
• Evaluation: 60 % brand‑strategy expertise, 30 % firm profile, 10 % price; phases scored independently.
Attached files
The solicitation documents live at the source — open the bid source above to download them.
Contact
Celeste Kanzig(Buyer)