FY26, Public Education & Marketing Services for CWC

The State of Colorado, Department of Natural Resources, is seeking a contractor to provide public education and marketing services for the Colorado Wildlife Council (CWC). The contractor will design, produce, and manage a comprehensive public information and media-based marketing campaign to educate the general public about the benefits of wildlife, wildlife management, and wildlife-related recreational opportunities in Colorado, specifically hunting and fishing. The campaign will include strategically timed television advertising, digital and social media content and strategies, and other media placements. The contractor will be responsible for providing content and supporting justification for their proposed marketing strategy, writing the marketing, communication and media plans, buying and negotiating the most impactful media for a campaign, producing the advertising materials, and managing approved subcontractors. The contractor will also be responsible for submitting all content on a collaborative platform, finalizing and delivering materials on or before deadlines, and providing monthly and accurate billing for all projects. The contract will be for a period of 5 years, with a budget of $2,500,000. • The contractor will work with the CWC to design, produce, and manage the next five years of comprehensive public information and media-based marketing campaign. • The contractor will provide content and supporting justification for their proposed marketing strategy. • The contractor will write the marketing, communication and media plans. • The contractor will buy and negotiate the most impactful media for a campaign. • The contractor will produce the advertising materials, including design and creative production. • The contractor will manage approved subcontractors. • The contractor will submit all content on a collaborative platform. • The contractor will finalize and deliver materials on or before deadlines. • The contractor will provide monthly and accurate billing for all projects.