On-Call Marketing & Strategic Communications Support

The City of Seattle is seeking proposals for On-Call Marketing & Strategic Communications Support. The goal is to develop a cohesive, inclusive, and accessible brand architecture that reflects Seattle Public Utilities' (SPU) mission, values, and community impact. The consultant will lead a branding and marketing initiative aimed at refreshing SPU's public identity, strengthening its public presence, and developing clear, consistent tools that reflect SPU's mission, services, and community impact. The scope of work includes tasks such as conducting stakeholder interviews, reviewing existing materials, and developing a refreshed visual identity. The expected outcomes include a unified, modern, and accessible brand identity, a comprehensive style guide, and improved public understanding of SPU's services and values. • Key tasks include: • Conducting stakeholder interviews and internal workshops to gather insights on brand perception • Reviewing existing materials and assessing SPU's current visual and messaging presence • Developing a refreshed SPU visual identity that is modern, accessible, and reflective of SPU's values • Creating a messaging framework that defines who SPU is, what it does, and why it matters • Producing templates and tools for consistent, brand-aligned communication across platforms • Providing ongoing support for marketing campaigns, community outreach, and creative content production • Developing branded collateral, promotional materials, and engagement tools as needed • Assisting with special projects related to reputation management, storytelling, or outreach