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South Carolina Materials Mgmt Ofc·South Carolina

PRODUCTION OF ADVERTISING AND OTHER MARK

Closes 5/8/2026$8M – $12MRequest for Proposal
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Description

The South Carolina Education Lottery is seeking a single‑vendor, prime‑contractor to provide comprehensive advertising production and marketing services, including creative development, TV and interactive digital spot production, strategic planning, and ongoing account management for a multi‑year contract. The contractor will be responsible for concept creation, scriptwriting, casting, filming, editing, and delivery of all creative assets, as well as consulting on media strategy and compliance with lottery advertising regulations. The award will be a fixed‑price, multi‑year agreement (up to five years) with an optional resident‑vendor preference and strict insurance, tax, and reporting requirements. • Develop and produce a 30‑second live‑action TV commercial and a 30‑second interactive digital spot each campaign cycle. • Provide strategic marketing consulting, campaign planning, and ongoing account management with monthly reporting. • Maintain a fully functional in‑state office, meet hourly‑rate caps, and comply with SC procurement, insurance, and withholding rules.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Anastasia Singh(Procurement Officer)

[email protected]

(803) 896-8334

Key dates

Opened
3/31/2026
Questions due
4/14/2026
Closes
5/8/2026
Projected award
7/1/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541810
Solicitation №
5400029493

Budget estimate

$8,000,000 – $12,000,000

Based on the solicitation’s disclosed budget figures – roughly $9.66 M annual media placement, $1.06 M annual production costs, and $108 k annual agency fees – the total contract value over the maximum five‑year term is estimated between $8 million and $12 million. The lower bound assumes a three‑year base term with modest production volume; the upper bound reflects the full five‑year term and potential additional campaign assets.

AI estimate from the solicitation

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