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City of Roseville·California

City of Roseville Fleet Advertising Program

Closes 5/12/2026$500k – $2MRequest for ProposalLogin required
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Description

The City of Roseville is soliciting proposals from qualified firms to provide comprehensive management of the City's transit fleet advertising program. The selected contractor shall plan, market, sell, produce, install, maintain, and remove commercial advertising on City-authorized Roseville Transit assets. The procurement will be conducted as a competitive negotiation, and the resulting agreement will govern revenue definitions and compensation. Key aspects of the proposal include: • Providing a comprehensive management plan for the fleet advertising program • Ensuring compliance with the City's viewpoint-neutral advertising policy • Meeting the requirements outlined in the Scope of Work • Submitting a proposal that includes all required documents and information

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Rich Frost(Bid Contact)

[email protected]

(916) 774-5331

Key dates

Opened
3/24/2026
Questions due
4/14/2026
Closes
5/12/2026
Projected award
6/19/2026
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541850
Solicitation №
15-129

Budget estimate

$500,000 – $2,000,000

The exact budget amount is not specified in the document. However, considering the scope of work, which includes managing the City's transit fleet advertising program, the budget could be substantial. The agreement will govern revenue definitions and compensation, including a Minimum Annual Guarantee and a percentage of Gross Sales. Assuming the program generates significant revenue, the budget could range from $500,000 to $2,000,000 per year, depending on the terms of the agreement and the performance of the selected contractor.

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