Oklahoma State University is accepting proposals for digital advertising and media buying services to increase brand awareness, conduct and measure brand perception, execute and deliver creative work, and drive enrollment and engagement. The university is establishing a pool of qualified vendors who can be engaged on a project-by-project basis as needs arise. Vendors may bid on one or both services: digital advertising and media buying and consulting. Multiple vendors may be selected for each service area, and projects may vary significantly in scale, targeting local, regional, or national audiences for recruitment and institutional brand-building purposes. • The contract will be on a project-by-project basis as needs arise • Vendors will be engaged for specific projects based on project scope, budget, timeline, and vendor expertise • Projects may vary significantly in scale and could target local, regional, or national audiences • The university is seeking to improve brand perception, drive enrollment and engagement, and influence action with high-quality advertising placement • All documents related to this RFP are located in the "Buyer Attachments" section of this online solicitation