MARKETING SERVICES

The South Carolina State Fiscal Accountability Authority (SFAA) on behalf of the South Carolina First Steps (SCFS) solicits proposals for various quality marketing services needed for both short-term and long-term marketing projects. The scope of work includes providing strategic guidance on how to effectively promote and market campaigns, analyzing market trends, developing marketing strategies, and identifying target audiences. The contract will be for a maximum term of five years, with an initial term of one year and four one-year renewal options. • Marketing Consulting: Provide strategic guidance on how to effectively promote and market campaigns to include analyzing market trends, developing marketing strategies, and identifying target audiences. • Research and Development: Marketing plan discovery, research, planning, development, and execution, to include strategies for media buying, social media ads procurement, social media content development and deployment, and social media monitoring. • Marketing/Communications - Graphics Design: Using design elements to create digital and printable items to convey information or create an effect. • Marketing/Communications - Videography: Recording and editing images with a video camera to create informative and informational videos to include pre-existing videos. • Marketing/Communications - Animation: Create, edit, and deploy animated videos, motion graphics, and other types of animation to convey ideas, messages, and/or campaigns. • Marketing/Communication - Photography: Taking and editing images to be used as marketing tools and to include but not limited to staff photos, events, community outreach projects. • Marketing/Communications - Public Relations: Developing strategic communication processes that build mutually beneficial relationships between organizations and their publics. • Marketing/Communications - Crisis Communications: Assisting SCFS effectively communicate during times of crisis to promote transparency while protecting the reputation of the agency and the state. • Marketing/Communications - Freelance Writing: Drafting and developing various communications in various formats and for delivery through various mediums. • Marketing/Communications - Marketing Strategy: Providing a wide range of marketing services from developing marketing strategies and messaging for delivery through various mediums, media, and social media ad buying, and search engine optimization.