Exclusive Agent for Trademark and Licensing

The University of South Carolina is seeking an exclusive agent to manage trademark licensing and brand management for its Aiken and Beaufort campuses. The contractor will handle licensing administration, royalty collection, trademark protection and enforcement, and develop merchandise programs to increase brand value and generate revenue. This RFP calls for a qualified firm to provide comprehensive brand‑management services and ongoing support for trademark‑related activities. • Administer licensing agreements and collect royalties for USC Aiken and USC Beaufort trademarks. • Protect and enforce trademark rights, including monitoring and legal action as needed. • Develop and manage merchandise programs, including design, production, and distribution of branded items. • Provide strategic brand‑enhancement recommendations to maximize revenue and institutional visibility.