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University of South Carolina·South Carolina

Trademark and Licensing USC Beaufort & USC Aiken

Closes 12/2/2026$500k – $5MRequest for Proposal
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Description

The University of South Carolina (USC) is soliciting a qualified firm to serve as the exclusive agent for the domestic trademark and licensing program for its Aiken and Beaufort campuses. The contractor will manage all aspects of trademark usage, licensing agreements, royalty collection, and compliance with university branding standards. The contract is a five‑year revenue‑generating agreement with two optional one‑year renewals, and the award will be based on the percentage of royalties guaranteed to the university. • Scope: Operate USC Aiken and USC Beaufort trademark/licensing program; enforce brand guidelines; negotiate and administer licensing agreements; collect and remit royalties. • Deliverables: Annual royalty reports, marketing support for licensed products, compliance audits, and guaranteed royalty percentages (minimum 50 % on the first $15,000 and 62 % on amounts above). • Contract term: 5 years (start 01/27/2027, end 01/26/2034) with two 1‑year renewal options. • Submission: One sealed offer (electronic preferred) by 12/02/2026 11:00 AM EST; pre‑proposal conference optional on 11/10/2026 2:00 PM EST (virtual). • Evaluation: Based on guaranteed royalty percentages and overall proposal quality.

Attached files

Contact

Donald Stewart(Procurement Officer)

[email protected]

(803) 777-5253

Key dates

Opened
8/19/2026
Questions due
11/10/2026
Pre-bid meeting
11/10/2026
Closes
12/2/2026
Projected award
1/14/2027
Duration
5 years

Last updated

Details

Type
Request for Proposal
Industry
Consulting Services
NAICS
541618
Solicitation №
270026-01

Budget estimate

$500,000 – $5,000,000

The contract’s revenue is tied to royalties generated from licensed merchandise. Assuming modest market penetration, annual royalty collections could range from $200,000 to $2,000,000. With the required minimum university share (50 % on the first $15,000 and 62 % thereafter), the contractor’s net earnings after paying the university’s cut might fall between roughly $500,000 and $5,000,000 over the five‑year base term, depending on product popularity and sales volume. Factors influencing the budget include the number of licensed products, market demand, and the contractor’s ability to secure distribution channels.

AI estimate from the solicitation

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