Minnesota State Patrol Recruitment Initiative

The Minnesota State Patrol is seeking a contractor to coordinate, manage, and execute a comprehensive advertising and marketing-based recruitment initiative. The contractor will conduct market research, audience testing, data analysis, and develop a tailored recruitment strategy. They will also create impactful advertising and messaging collateral, provide media buyer/media broker services, and develop social media content. The goal of the initiative is to attract persons with potential interest in law enforcement to a professional career with the Minnesota State Patrol. Key objectives include conducting market research, developing a campaign to attract candidates, and reaching diverse and underrepresented demographic audiences. • Conduct market research, audience testing, and data analysis to develop a tailored recruitment strategy • Create impactful advertising and messaging collateral for distribution through traditional and digital advertising channels • Provide media buyer/media broker services • Develop social media content for MSP's social media platforms • Collaborate with the Office of Communications to optimize MSP's website search engine