Statewide Agricultural Beef Marketing Campaign

The New Mexico State University (on behalf of the New Mexico Department of Agriculture) is seeking a qualified vendor to design and execute a comprehensive statewide marketing campaign promoting New Mexico beef. The effort covers consumer education, retailer/market promotion, strategic planning, creative development, media placement, and performance measurement over a two‑year period (FY 27‑FY 28) with a total budget not to exceed $150,000. Only private non‑profit, public, or tribal entities may submit a direct proposal; other firms may participate as subcontractors. Proposals must be submitted electronically by the deadline, include required certifications (resident‑business or veteran‑business), and provide proof of insurance meeting $1 M/$2 M limits. Evaluation will be based on experience, approach, budget, and references, with preference points for resident or veteran businesses. • Scope: develop strategy, multi‑channel advertising, branding integration, KPI tracking, and final reporting. • Budget: $150,000 total for FY 27‑28; cost breakdown required. • Eligibility: private non‑profit, public, or tribal entities (others may subcontract). • Requirements: insurance certificates, resident/veteran business certifications, non‑collusion and conflict‑of‑interest forms.