Ad Evaluation Study

The State of Nevada is seeking a vendor to conduct an Ad Evaluation Study to assess the effectiveness of its advertising campaigns. The study will include qualitative and quantitative components, with a focus on evaluating the emotional and functional benefits of the ads. The vendor will work closely with the Research Manager at the Nevada Division of Tourism and Cultural Affairs to develop a research program of work that includes project management, creation of a screener and discussion guide, recruiting, incentives, moderation, video recordings, online survey questionnaire, and summary reports. The contract term is expected to be two years, with a potential extension of two years. The vendor must comply with the terms of the attached Contract Form and Insurance Schedule, and provide a complete disclosure of any alleged significant prior or ongoing contract failures, breaches, or litigation. Key points to consider: • The vendor must have experience in conducting ad evaluation studies and have a strong understanding of the tourism industry. • The vendor must be able to provide a detailed methodology for the qualitative and quantitative components of the study. • The vendor must be able to provide a comprehensive report that includes findings, conclusions, and recommendations. • The vendor must comply with all applicable Nevada Revised Statutes and Nevada Administrative Code requirements. • The vendor must be able to provide a complete disclosure of any alleged significant prior or ongoing contract failures, breaches, or litigation.