Multimedia Rights Partnership

The University of Arkansas at Little Rock is seeking a partner for a multimedia rights partnership to generate sponsorship revenue through various media channels, including corporate hospitality events, television, radio, arena and stadium signage, social media, and internet. The selected firm will be responsible for developing and implementing a comprehensive long-term strategic business development plan, including an effective partnership marketing plan with sponsor activation strategies. The partnership will have a term of four years, with the option to renew for up to three additional one-year terms. The university is looking for a firm that can provide excellent customer service, deliver high-quality media content, and meet specific key performance indicators. • Generate sponsorship revenue through various media channels • Develop and implement a comprehensive long-term strategic business development plan • Provide excellent customer service to the athletic department and partners • Deliver high-quality media content, including radio and television broadcasts, digital signage, and social media content • Meet specific key performance indicators, including revenue growth, sponsorship fulfillment, and timely content delivery