Athletics Marketing and Communications

The purpose of this Request for Quote is to generate additional scholarship and other academic support for Aggie Athletics through the five years of the All Aggies, All In (AAAI) capital campaign. The selected vendor will be responsible for creating and executing a comprehensive AAAI marketing and communications campaign, developing a communications calendar, and creating print-ready campaign branded collateral. The vendor will also be required to provide weekly progress reports and participate in post-award business meetings. The contract term is for one year, with the option to renew for an additional year. Key responsibilities of the vendor include: • Creating and executing a comprehensive AAAI marketing and communications campaign • Developing and executing a communications calendar for the All Aggies, All In (AAAI) campaign • Developing, creating, and recommending a deployment strategy for an identity/brand suite for AAAI campaign • Creating print-ready campaign branded collateral for use by staff and volunteers • Creating templates for newsletters, reports, stories, donor recognition activities, and events • Establishing donor recognition and campaign collateral based on benchmarking successful peers and other industry best practices • Creating and sharing analytics dashboards, mid-term reports, and final six-month evaluation and long-term plan for campaign continuity • Creating and executing donor recognition structure and collateral