Sports Tourism Promotion Program Services for El Paso County, Texas

The El Paso County, Texas is seeking proposals for Sports Tourism Promotion Program Services. The selected contractor will administer and operate the County's Tourist Promotion Program focused on sports and event tourism. The program aims to stimulate economic and tourism development, promote hotel occupancy, increase regional exposure and branding, support youth and amateur sports development, and enhance utilization of County facilities and venues. The contractor will be responsible for developing and implementing an annual written Marketing and Business Plan, presenting the plan to Commissioners Court for approval, and ensuring all expenditures comply with Chapter 352 of the Texas Tax Code. The contractor will also implement strategic marketing and promotion initiatives, conduct public relations and advertising campaigns, and develop public awareness campaigns to support travel and tourism industries. Some key requirements for the contractor include: at least five years of experience operating tourism programs, demonstrated experience managing public funds, and capacity to produce audited financial statements. • Key responsibilities: • Develop and implement an annual written Marketing and Business Plan • Present annual plan to Commissioners Court for approval • Ensure all expenditures comply with Chapter 352 of the Texas Tax Code • Implement strategic marketing and promotion initiatives • Conduct public relations and advertising campaigns • Develop public awareness campaigns to support travel and tourism industries • Recruit and service sporting tournaments and tourism-generating events • Coordinate with local venues, hotels, and community stakeholders • Track hotel room nights and economic impact metrics • Provide event servicing support • Collaborate with local coaches, sports leagues, athletic associations, and youth sports organizations • Establish measurable outcomes, including projected and actual hotel room nights generated, event attendance figures, and economic impact estimates • Provide bi-monthly reports and briefings to ensure transparency, coordination, and alignment with County tourism objectives