Michigan State Lottery (MSL) Advertising Services

The Michigan State Lottery (MSL) is seeking advertising services to promote its products. The selected vendor will be responsible for providing a comprehensive advertising strategy, including campaign development, media planning, and creative execution. The contract is expected to begin on January 1, 2027, and the transition period is anticipated to start on October 3, 2026. The vendor will be evaluated based on their technical proposal, oral presentation, and pricing. The State reserves the right to modify the RFP, disqualify bidders, and negotiate with one or more bidders. Some key points to consider: • The vendor must provide a complete response to the items indicated in the RFP Structure and Documentation table. • The vendor must follow the proposal instructions and provide all required documents. • The State may utilize all bidder information to determine fair market value for goods or services sought. • The State reserves the right to deem a bid non-responsive for failure to accept the Contract Terms. • The vendor must submit a completed Confidential Treatment Form with their bid.