On-Call Marketing Services

East Texas A&M University is seeking statements of qualifications from firms with demonstrated expertise in marketing, communications, creative, media, public relations, web, and campaign support services for higher education. The selected firms will be engaged on an as-needed basis for projects of varying size and complexity, which may include comprehensive campaign development, academic program or event promotion, digital ad sets, branding, market research, creative asset production, web strategy, public relations, media placements, social media management, analytics, and performance measurement. The firms are expected to demonstrate experience in higher education marketing, ability to deliver quality work rapidly, familiarity with the needs of diverse audiences, and capacity to support both quick-turn and more comprehensive marketing assignments. Key services required include audience research, direct marketing, target audience marketing, marketing plans and promotional campaign development, public relations, media relations, editorial, and earned media support. • Audience research and analysis • Direct marketing and campaign development • Target audience marketing and strategy • Marketing plans and promotional campaign development • Public relations, media relations, editorial, and earned media support • Digital advertising and social media management • Event and activation support • Project management