PRF70 25-TRE-UCP CTV Services RFQ

The Commonwealth of Massachusetts Office of the State Treasurer and Receiver General is seeking a qualified vendor to develop and execute a media purchasing plan for Connected TV (CTV) / streaming services to generate brand awareness, educate the general public about unclaimed property, and the Division website (FindMassMoney.gov) services. The goal is to reach Massachusetts residents across various demographics through a wide variety of streaming platforms. The vendor will be responsible for media buying, trafficking documents, share reporting, and incorporating an omnichannel approach. The contract will be a fee-for-service contract with an initial one-year term, divided into two six-month contracts, and may be renewed or extended upon written agreement. • The vendor must provide a fixed-price, all-inclusive media plan, including proposed streaming platforms, placement, unit type, flight dates, target demographic, cost method, net rate, impressions, and net cost. • The vendor must have relevant experience in media buying and planning, and must provide three business references. • The vendor must agree to the terms of the RFQ and provide a signed cover letter, including contact information and a brief history of the firm. • The vendor must provide a proposal that includes estimated staffing and the anticipated commitment required of the Division.