RFP-205B-21 Student Marketing & Enrollment Management

Murray State University seeks a vendor to provide end‑to‑end student‑marketing and enrollment‑management services. The contract will cover strategic campaign planning, creative production, multi‑channel distribution (print, email, digital/social), mailing services, data integration with the university’s Recruit and Banner systems, weekly performance reporting, and final analytics. The vendor must handle secure data transfers, comply with FERPA and Kentucky personal‑information‑security statutes, and may not subcontract without prior approval. The effort targets up to 125,000 prospective high‑school students and runs for an initial one‑year term, with the possibility of extensions. • Consultation to define target audiences and manage list orders (ACT EOS, College Board, etc.). • Development and execution of multi‑media recruitment campaigns, including print collateral, email blasts, texting, and digital ads. • Production of program‑response web sites, mailing logistics, and live‑dashboard reporting. • Secure daily data feeds into MSU’s SIS, plus final yield‑to‑enrollment analysis. • Required insurance coverage ($1 M each for General Liability, E&O, Workers’ Comp, and Business Auto) and adherence to Kentucky residency/registration rules.