Description
The State of Maine’s Department of Health and Human Services is seeking a qualified market‑research firm to conduct two complementary research projects that will inform improvements to the state’s health‑insurance marketplace (CoverME.gov). Project A focuses on rural‑community user‑testing of the Plan Comparison Tool and EnrollApp, while Project B surveys a representative sample of Maine residents and tests marketing messages. The awardee will design research protocols, recruit participants (including underserved groups), conduct surveys, focus groups, and usability testing, and deliver timely analysis and recommendations.
• Develop separate annual research plans for Projects A and B, with protocols due within three months of contract start and each year thereafter.
• Execute user‑experience testing, focus‑group moderation, and statewide surveys; provide debriefs within 30 days of each session and full analysis reports within 45 days of data‑collection completion.
• Produce verbatim transcripts, detailed facilitator notes, cross‑tabulated survey results, and final recommendation reports; present findings to the Department and coordinate with existing vendors (Ethos for marketing, Consumer Checkbook for the plan‑compare tool).