Army Marketing and Advertising Services

The U.S. Army is seeking information from potential contractors for marketing and advertising services to support its personnel acquisition and retention programs. The contractor will be responsible for providing a full range of professional marketing and advertising communication services, including planning and execution of advertising, promotional, and publicity programs. The Army's marketing efforts are focused on three core competencies: Awareness, Engagement/Lead Generation, and Activation/Recruiter Support. The principal target audiences include high school and college students, members of the workforce, professionals, influencers, veterans, and personnel for civilian occupations. • The contractor must have the ability to support structured performance governance mechanisms and demonstrate the capability to execute fully integrated omni-channel campaigns. • The contractor must apply rigorous measurement methodologies to continuously refine marketing effectiveness and maximize return on investment. • The contractor must incorporate emerging marketing technologies and evolving industry best practices to ensure the Army's marketing capabilities remain current with shifts in consumer behavior and media consumption. • The contractor must demonstrate processes for identifying, monitoring, and mitigating operational, reputational, and performance risks within a dynamic recruiting and media environment.