Michigan State Lottery (MSL) Advertising Services

The Michigan State Lottery is seeking advertising services to promote its products and increase revenue. The selected vendor will be responsible for creating and implementing a comprehensive marketing strategy, including campaign development, media planning, and creative services. The contract is expected to begin on January 1, 2027, and last for 24 months. The State is looking for a vendor that can provide innovative and effective marketing solutions to reach a wide audience and drive sales. • The vendor will be responsible for creating and implementing a comprehensive marketing strategy. • The vendor will provide campaign development, media planning, and creative services. • The contract is expected to begin on January 1, 2027, and last for 24 months. • The State is looking for a vendor that can provide innovative and effective marketing solutions. • The vendor will be evaluated based on their technical proposal, oral presentation, and pricing.