RFP - To Procure Marketing and Graphic Design Services Related to Business Retention/Expansion/Attraction Efforts

The City of Bakersfield seeks a qualified marketing and graphic‑design firm to create a comprehensive suite of promotional materials that showcase the city’s strengths for business retention, expansion, and attraction. The scope includes a kickoff meeting, development of multiple brochures, decks, and an Opportunity‑Zone prospectus, iterative reviews, and final delivery of editable source files. The contractor must adhere to city branding, conduct data‑driven research, and present at key city meetings. • Design and produce tri‑fold brochures, slide decks, and a 20‑25‑page prospectus focused on economic‑development themes. • Conduct research on workforce, incentives, and Opportunity‑Zone data to inform content. • Provide iterative review cycles, attend city committee meetings, and deliver final editable assets.