2025 WQI Cover Crops Cost Share Marketing Campaign

The Iowa Department of Agriculture and Land Stewardship (IDALS) is seeking a qualified marketing partner to develop a paid media schedule, including radio spots and digital advertising, to promote the WQI Cover Crop Cost-Share program and the Crop Insurance Discount Program. The successful respondent will provide services that meet or exceed the specifications listed in the bid specifications. The contract term is anticipated to be from the execution date with an initial term listed on the RFP bid specifications, and the agency may extend the contract. Key aspects of the job include: • Developing a paid media schedule for both campaigns • Producing and placing 30-second radio ads • Placing digital ads on agricultural trade publications' websites • Targeting farmers and landowners age 18+ residing in the State of Iowa • Providing weekly performance reports and a full performance report after each campaign ends • Monitoring and optimizing digital ad performance