YH26-0082 - H.R. 1 Community Engagement & Medicaid Work Requirements Communications

This task order calls for a comprehensive, statewide communications and community‑engagement campaign to help the Arizona Health Care Cost Containment System (AHCCCS) implement the H.R. 1 Medicaid work‑requirement provisions. The contractor will lead four phases: stakeholder input gathering, message development and planning, publication/implementation, and ongoing monitoring/optimization. All deliverables must be CMS‑approved, bilingual (English/Spanish), ADA‑compliant, and executed under the existing statewide marketing services contract with a total budget ceiling of $750,000. • Phase 1 – Design and execute a Stakeholder Input Plan, conduct interviews/webinars, and produce an insights report with recommendations. • Phase 2 – Create a full message library, channel plan, provider toolkits, and creative asset pricing; develop web and social‑media content, and establish testing protocols. • Phase 3 – Publish and distribute content across website, email/SMS, social media, and printed materials; maintain version control and provide compliance reports. • Phase 4 – Track performance metrics, deliver analytics dashboards, and supply data‑driven optimization recommendations. The contractor must work under CMS oversight, adhere to a September 1, 2026 start‑date for public‑facing communications, and submit a detailed timeline and invoicing schedule with the proposal.