DESTINATION MARKETING ORGANIZATION (DMO) SERVICES

The City of College Park is seeking a Destination Marketing Organization (DMO) to provide comprehensive tourism, convention, and trade show marketing services. The selected DMO will develop and implement a marketing strategy to promote the City of College Park and generate measurable increases in hotel occupancy, visitor spending, and economic activity. The scope of work includes strategic tourism marketing, convention and meeting sales, promotion of College Park assets, stakeholder coordination, and quarterly performance reporting. The DMO will be required to provide a detailed annual marketing and business plan, track and report performance metrics, and ensure transparency and verifiable reporting of all expenditures. • The DMO will be responsible for developing a comprehensive marketing strategy to promote the City of College Park. • The DMO will provide convention and meeting sales services to attract events to the City. • The DMO will promote College Park's hotels, restaurants, event venues, attractions, and cultural destinations. • The DMO will coordinate with stakeholders, including hotels, hospitality businesses, and City representatives. • The DMO will provide quarterly performance reports and track key performance indicators.