Visit Golden Agency of Record

The City of Golden is seeking a strategic agency partner to serve as its Agency of Record for media buying and marketing efforts. The selected agency will develop and execute integrated marketing and media strategies, supported by an annual budget of $280,000. The agency will be responsible for reaching and influencing multiple audience segments, including local and regional drive markets, in-state travelers, and out-of-state visitors. Key priorities include driving off-season demand, aligning tourism with positive resident sentiment, and promoting sustainable visitation. The ideal agency will bring data-driven insights, creativity, and a nuanced understanding of audience behavior to help Visit Golden attract the right visitors, at the right times, with the right message. Some of the key responsibilities of the agency include: • Collaborating with Visit Golden to translate the 2026 Strategic Plan into actionable annual marketing plans • Developing audience segmentation strategies and identifying opportunities to influence seasonality and visitation patterns • Incorporating considerations around resident sentiment and community impact into marketing strategies • Conducting market research, competitive analysis, and trend monitoring to inform decision-making • Developing and executing integrated, multi-channel media plans • Conceptualizing and producing compelling, on-brand creative assets • Launching and managing integrated marketing campaigns • Providing regular performance reporting and delivering actionable insights and recommendations for continuous improvement