Great Falls College MSU Unified Media Buying & Digital Advertising Strategy

Great Falls College is seeking an advertising agency to develop, manage, and report on a unified media‑buying and digital advertising strategy that supports the college’s enrollment goals. The contractor will work closely with the college’s Marketing and Admissions departments to create a full‑funnel media plan, execute paid media across digital and traditional channels, adapt existing college content into ad‑ready creative, and provide ongoing performance analytics and recommendations. • Develop an annual media strategy and budget allocation (anticipated $50‑65 k media spend). • Execute media buying across digital platforms (social, search, display, video) and traditional outlets (TV, radio, print, OOH). • Adapt and refresh college‑produced content, write copy, and manage creative assets for paid campaigns. • Provide live dashboards, monthly performance reports, and end‑of‑campaign analysis linking media metrics to enrollment outcomes. • Maintain a dedicated senior strategist as the primary point of contact and collaborate closely with internal stakeholders.