Request for Information (RFI) - On-Vehicle Advertising

The Regional Transportation District (RTD) is seeking input from out-of-home (OOH) industry stakeholders regarding industry standards for on-vehicle advertising system contracts with transit agencies. The information collected will help RTD assess tradeoffs between advertising performance, measurement assumptions, and customer experience considerations. The RFI aims to gather information on the use of vehicle windows in transit advertising, campaign effectiveness, and market competitiveness. Respondents are required to submit their responses via RTD's online procurement portal, OpenGov. • Key aspects of the RFI include: • Assessment of tradeoffs between advertising performance and customer experience • Evaluation of industry standards for on-vehicle advertising • Consideration of window use in transit advertising • Feedback on the effectiveness of full-window and partial-window advertising • Input on operational challenges associated with window advertising • Insights on the importance of window advertising in a multi-modal fleet strategy • Description of a successful model for on-vehicle advertising services contracts