RFP–021–26 BUS ADVERTISING SERVICES

The Regional Transportation Agency of Central Maryland (RTA) is seeking proposals from qualified firms to provide bus advertising services for its transit fleet operating within the service area of both fixed-route and paratransit service in Anne Arundel, Howard, and Prince George’s Counties and the City of Laurel. The selected firm will be responsible for managing advertising materials, reviewing and approving advertisements, and installing and maintaining advertisements on RTA vehicles. The contract will be for a period of three years with two optional one-year extensions. • The RTA transit fleet consists of at least 66 vehicles, with 7 more vehicles being added by the end of 2026. • The RTA is interested in generating revenue from the sale of advertising space on the exterior of its buses. • The selected firm will be required to preserve existing RTA logos and other identifying markings on the vehicles. • The firm will be responsible for providing a business plan, including projected revenue and expenses, as well as a description of its experience and qualifications. • The RTA will evaluate proposals based on factors such as experience, business plan, and price.