RFP #26-06 – Advertising Consulting Services

Monterey Salinas Transit District (MST) seeks a qualified consulting firm to expand and manage its advertising revenue streams, including bus‑shelter ads, “Advertising on the Go,” and new opportunities such as ticket advertising, station signage, and vehicle wraps. The consultant will drive business development, retain existing advertisers, propose innovative ad technologies, and provide monthly performance reports. The contract runs three years with two optional one‑year extensions. • Pursue and secure new advertising accounts for bus shelters, vehicles, and stations. • Develop and recommend new revenue streams (e.g., ticket advertising, beautification programs, digital signage). • Advise MST on rate structures, market research, and technology adoption; submit monthly reports by the 15th.