Advertising Concession Agreement at the PBIA

The Palm Beach County Department of Airports is seeking proposals for an Advertising Concession Agreement at the Palm Beach International Airport. The selected proposer will be responsible for designing, installing, managing, maintaining, and operating an innovative and creative airport advertising program. The initial term of the Concession Agreement will be five years, with the option for a five-year renewal. The proposer will be required to develop and manage the airport's overall advertising concession program, negotiate and prepare written contracts with potential advertisers, and report regularly to the Department on marketing activities and executed advertising contracts. Some key goals of the Department in issuing this RFP include ensuring the development of an innovative advertising program, reinforcing a "sense of place" by using materials and design elements inspired by Palm Beach County and South Florida, incorporating a balance of national, local, and "partner" advertising, and providing innovative and discounted advertising opportunities for local events and public service announcements. • The airport serves over 8.6 million commercial passengers annually and consistently ranks in the top five for the busiest airports servicing private aircraft/general aviation in the United States. • The airport has three active runway surfaces, with the longest runway being 10,008 feet. • The McCampbell Terminal Building is a three-level commercial passenger terminal with two second-level concourses and a ground-level commuter concourse. • Several domestic and international airlines serve the airport, including Air Canada, Allegiant, American, Avelo, BahamasAir, Breeze, Delta, Frontier, JetBlue, Porter, Southwest, and United. • The airport's advertising concession program aims to generate strong, sustainable revenue through an advertising program that optimizes space utilization, employs competitive rate structures, and delivers consistent financial performance.