AHEC-27900-D - Program-Specific Digital Advertising for MSU

The Auraria Higher Education Center (AHEC) is seeking a vendor to provide program-specific digital advertising services for Metropolitan State University of Denver (MSU Denver). The selected vendor will be responsible for strategic planning, creative development, campaign execution, optimization, and reporting for digital advertising campaigns. The goal is to build six total campaigns, one for each school/college at MSU Denver. The vendor must have experience in digital advertising, higher education marketing, and student recruitment. • Key responsibilities include: conducting research on assigned academic programs, analyzing competitive institutions, recommending channel strategies, developing program-specific messaging, creating digital advertising concepts, and producing headlines, ad copy, and display advertising. • The vendor must also provide recurring campaign reports, participate in virtual meetings, and collaborate with MSU Denver staff. • The contract will be for a term of one year, with the option to extend for up to two additional years. • The allocated budget for this project is up to $120,000.