AHEC-27900-D - Program-Specific Digital Advertising for MSU

The Auraria Higher Education Center (AHEC) is seeking a vendor to provide program-specific digital advertising services for Metropolitan State University of Denver (MSU Denver). The selected vendor will be responsible for strategic planning, creative development, campaign execution, optimization, and reporting for digital advertising campaigns designed to increase awareness, engagement, and prospective student inquiries. The contract will be for a term of one year, with the option to extend for up to two additional years. The vendor will work closely with MSU Denver's University Communications and Marketing team to develop and execute campaigns. Key responsibilities include conducting research, analyzing competitors, developing messaging and creative assets, managing campaigns, and providing performance reports. • The vendor must have at least 10 years of experience in digital advertising and 5 years of experience in higher education marketing. • The vendor must be able to provide recurring performance reports and actionable recommendations. • The vendor must be able to participate in virtual meetings and collaborate effectively with multiple stakeholders. • The vendor must comply with all applicable federal, state, and local laws regarding advertising, privacy, data security, and digital accessibility.