Ad Evaluation Study

The Nevada State Purchasing Division is seeking proposals from qualified vendors to provide Ad Evaluation Study services for the Nevada Division of Tourism. The study aims to gain insight and guidance from potential Nevada visitors regarding Travel Nevada's marketing components. The awarded vendor will design and develop a research program to achieve the state's goals, including conducting qualitative and quantitative research, and providing recommendations for optimizing ad performance. The contract term is approximately four years, from September 11, 2025, to June 30, 2029. Key aspects of the project include: • Conducting ad testing research to determine the effectiveness of Travel Nevada's ads • Providing recommendations for improving ad performance • Conducting qualitative and quantitative research, including focus group interviews and online surveys • Analyzing data and providing insights on ad performance • Presenting findings and recommendations to the Nevada Division of Tourism