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City of Kenai·Alaska

Kenai Tourism and Marketing Services

Closes 3/1/2024$30k – $100kRequest for Proposal
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Description

The City of Kenai is seeking a professional services provider to develop and execute a comprehensive tourism‑marketing program for the municipality. The contractor will be responsible for creating an annual marketing plan, managing and potentially redesigning the city’s tourism website (ilovekenai.com), handling social‑media channels, producing multimedia content, and delivering targeted online advertising, all while providing regular performance reporting and coordination with city staff and the Kenai Chamber of Commerce. • Develop an annual tourism‑marketing plan and strategy promoting Kenai year‑round and highlighting economic opportunities. • Maintain or redesign the ilovekenai.com website (WordPress) and manage all related content, SEO, technical support, and reporting. • Provide social‑media management, multimedia production (photos/video), targeted digital advertising, and quarterly/annual performance reports. • Work under a three‑year contract (July 1 2024 – June 30 2027) with an annual budget ceiling of ≤ $35,000, subject to annual appropriation. • Must meet insurance, licensing, and tax‑compliance requirements and submit proposals by March 1 2024.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Christine Cunningham(Assistant to City Manager)

[email protected]

(907) 283-8223

Key dates

Opened
2/1/2024
Questions due
2/23/2024
Closes
3/1/2024
Projected award
3/20/2025
Duration
3 years

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541613

Budget estimate

$30,000 – $100,000

The solicitation caps spending at ≤ $35,000 per fiscal year for a three‑year term, yielding a maximum potential contract value of about $105,000. Assuming a mid‑range execution cost, a realistic earnings window could be $30,000–$100,000, depending on the vendor’s pricing structure, scope of website redesign, and the level of multimedia production chosen.

AI estimate from the solicitation

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