The City of Mableton is seeking a qualified firm to lead a research-driven initiative to develop the City’s official seal, logo, and comprehensive brand identity system. The purpose of this project is to create an authentic, cohesive brand that reflects the community’s character and values, enhances civic pride, and ensures consistency across all City communications. The selected firm will be responsible for conducting research, developing brand strategy, designing the visual identity, and producing formal brand guidelines. Key aspects of the project include: • Research and discovery to understand how residents, businesses, and stakeholders perceive Mableton • Development of a strategic brand framework • Design of the official city seal and logo • Production of comprehensive brand guidelines • Presentation of final design concepts to City Council for review and adoption