Learfield Sports, LLC

The Florida Department of Agriculture and Consumer Services (FDACS) is issuing a single‑source procurement to Learfield Sports, LLC for a sports‑marketing sponsorship that will promote the “Fresh From Florida” brand across collegiate athletic venues. The agreement covers advertising, promotional, print, television, and digital media services through the exclusive multimedia rights held by Learfield Sports. The contract is expected to run from the award date through June 30 2027, with an estimated value of $200‑$250 k. Prospective vendors (though only one source is authorized) were asked to submit any relevant capability information by September 10 2026. • Service: Sports marketing sponsorship and brand promotion for “Fresh From Florida.” • Vendor: Learfield Sports, LLC – exclusive rights holder for collegiate sports media. • Estimated contract value: $200,000‑$250,000. • Contract period: Execution through June 30 2027 (≈10 months). • Submission deadline for vendor information: September 10 2026. • Contact: Edward Rondeau, Procurement, (850) 617‑7181, [email protected].