Advertising and Media Services

The State of Nevada's Department of Motor Vehicles is seeking a vendor to provide integrated marketing and media buying services. The contract will include the development of marketing strategies, media and materials to be utilized in two NDMV advertising campaigns. The vendor will be responsible for developing advertising creative messages, media and materials, and purchasing paid media to be used in the performance of the awarded vendor's service to fulfill the requirements of the campaign on behalf of the NDMV. The contract is for an initial term of four years, with the option to renew for an additional two years. The estimated budget for the four-year contract term is $1,452,696. • The vendor will work closely with NDMV staff to accomplish the goals of the campaigns. • The vendor will develop integrated marketing communication strategies and tactics in alignment with the DMV Strategic Plan 2018-2022 and DMV Strategic Communication Plan 2018-2022. • The vendor will develop advertising creative messages, media and materials to be utilized in the programs. • The vendor will develop media buy schedules, purchase spots, ad space, and online ads to communicate each campaign's messaging within budget and with consideration to the best use of resources. • The vendor will provide campaign progress reports quarterly and at the end of each flight.