Marketing and Advertising Services

The State of Tennessee’s Department of Tourist Development is seeking a single prime contractor to provide comprehensive tourism marketing and advertising services for a five‑year period. The contractor will be responsible for brand stewardship, creative concepting and production, media planning and buying (including large‑scale domestic and international buys), digital and social media management, public‑relations strategy and execution, research, analytics, reporting, and ongoing website content management. The contract’s overall budget is $25‑30 million per year, with a dedicated $0.5 million annual allocation for public‑relations services. The award will be based on a 100‑point evaluation (20 pts qualifications, 60 pts technical, 20 pts cost) and includes a mandatory oral presentation for the top three technical scorers. The vendor must demonstrate financial capacity (≥ $1 M line of credit, $20 M annual billing) and comply with extensive IT‑security, nondiscrimination, and insurance requirements. • Full‑service tourism marketing: brand strategy, creative production, media buying, digital, social, PR, analytics. • Annual spend $25‑30 M; $0.5 M dedicated to PR; contractor fees expected around $5‑6 M per year. • Five‑year term, award based on technical (60 pts) and cost (20 pts) scores plus oral presentation. • Mandatory certifications, financial proofs, IT‑security compliance, and a $1 M credit line required.