Digital Marketing (EDWOSB)

The California Army National Guard (CAARNG) is seeking a contractor to provide a comprehensive marketing package for recruitment and retention goals. The contractor will be responsible for generating qualified recruitment leads, offering a customized lead capture and nurturing solution, and supporting the Recruiting and Retention Battalion (RRB) leadership, recruiters, and marketing staff. The contractor will also be required to provide market research, marketing strategy, and GIS analytic studies, as well as manage recruiting locations and develop a media plan. The contract will be for a period of 12 months, with the option for renewal. The CAARNG is looking for a contractor with experience in providing marketing solutions for the Army National Guard. • The contractor will be required to provide a comprehensive marketing package, including market research, marketing strategy, and GIS analytic studies. • The contractor will be responsible for generating qualified recruitment leads and offering a customized lead capture and nurturing solution. • The contractor will be required to manage recruiting locations and develop a media plan. • The contractor will be required to provide support to the RRB leadership, recruiters, and marketing staff. • The contract will be for a period of 12 months, with the option for renewal.