Secondary Mid-Level Iowa Based Marketing Agency

The University of Iowa is seeking a secondary Iowa-based marketing communications agency to provide strategic consultation for marketing and communications related services for the Marketing and Communications Department with University of Iowa Health Care. The selected agency will work in partnership with the University and will be expected to fulfill a scope of services including but not limited to: consultation on strategic and internal communications, marketing, digital strategy, community outreach and engagement, creative development, key performance metrics, etc. The University intends to contract for strategic consultation for overall planning and additional project-based work, as needed. • The University of Iowa Health Care is Iowa’s comprehensive academic health system, which includes the Roy J. and Lucille A. Carver College of Medicine, the UI Health Care clinical enterprise, and UI Physicians, the multispecialty medical and surgical group practice. • The University of Iowa is a broad-based public university of international stature, recognized for its academic achievement, leadership in research, and its academic health system. • The University is seeking an agency with experience in marketing and communications, with offices located within the state of Iowa. • The agency will be required to submit a detailed proposal, including information on their approach to involving stakeholders, their expertise, and their experience with previous engagements of a similar nature. • The University reserves the right to change the scope of work as required, and the selected agency will be expected to work collaboratively with other strategic partners as determined by the University.