FY26, Public Education & Marketing Services for CWC

The State of Colorado, Department of Natural Resources, is seeking a contractor to provide public education and marketing services for the Colorado Wildlife Council (CWC). The contractor will design, produce, and manage a comprehensive public information and media-based marketing campaign to educate the general public about the benefits of wildlife, wildlife management, and wildlife-related recreational opportunities in Colorado. The campaign will include strategically timed television advertising, digital and social media content and strategies, and other media placements. The contractor will be responsible for providing content and supporting justification for their proposed marketing strategy, writing marketing, communication, and media plans, and buying and negotiating media for the campaign. The contractor will also be responsible for conducting research and providing recommendations for campaign adjustments. • The contractor will provide a 5-year strategic marketing plan and detailed annual spending plans. • The contractor will design and produce campaign elements, including social media content, website design, and film production. • The contractor will manage and coordinate with subcontractors as needed. • The contractor will provide monthly reporting and billing. • The contractor will attend all CWC meetings and provide presentations and reports as requested.