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County of Ocean·New Jersey

Multi-Media Advertising Platforms to Market Tourism

Closes 3/13/2025$50k – $500kRequest for Qualification
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Description

The Ocean County Board of Commissioners is seeking qualifications for multi-media advertising platforms to market tourism in the county. The selected vendor will be responsible for creating and implementing a comprehensive advertising campaign that includes website, mobile, and digital advertising, as well as social media marketing. The campaign should target specific audiences and demographics to maximize the county's marketing goals and budget. The vendor will be required to provide documented reporting of metrics, including impressions, click-through rates, and geographic impact. The vendor should have experience in providing similar services, a strong familiarity with Ocean County, and the ability to tailor their expertise to the county's specific needs. • The vendor must have a strategic marketing acumen, creative flexibility, and access to current technology to achieve impactful impressions and maximize the county's budget. • The vendor must demonstrate an excellent track record and proven commitment to tailored advisement and customer service. • The vendor must have extensive knowledge of the landscape, attractions, character, and story of Ocean County as a tourism destination. • The vendor may provide associated forms of media, including blogging, print ads, signage, digital boards, and social media marketing.

Attached files

The solicitation documents live at the source — open the bid source above to download them.

Contact

Jennifer Bowens

[email protected]

(732) 929-2101

Key dates

Opened
2/20/2025
Closes
3/13/2025

Last updated

Details

Type
Request for Qualification
Industry
Marketing and Advertising
NAICS
541810

Budget estimate

$50,000 – $500,000

The budget amount for this opportunity is not specified in the document. However, based on the scope of work, which includes multi-media advertising platforms and targeted marketing campaigns, the estimated budget could range from $50,000 to $500,000. This estimate is influenced by the factors such as the complexity of the campaign, the reach and frequency of the advertising, and the duration of the contract. Additionally, the budget may be affected by the vendor's experience, expertise, and ability to tailor their services to the county's specific needs.

AI estimate from the solicitation

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