301-27-047 - VA Wine & Spirits Promotion at Vinexpo Wine Paris 2027

The Commonwealth of Virginia seeks a qualified public relations and marketing firm to design and execute a promotional campaign for Virginia‑produced wine and spirits at the Vinexpo Wine Paris 2027 exhibition. The effort will target key European markets to raise brand awareness, generate media coverage, and support sales opportunities for Virginia producers. The contractor will be responsible for strategy development, creative services, event support, media relations, and post‑event reporting. • Develop a comprehensive PR‑marketing plan tailored to the European wine & spirits market. • Produce collateral, press releases, digital content, and on‑site activation materials for the Vinexpo event. • Manage media outreach, influencer engagement, and post‑event analytics to measure impact.